Republicans - desperate to deny women access to contraception and force them to serve as involuntary incubators are attempting to turn the problems with the ACA into a new meme, "Obamacare is bad for women." They're trying to counter the (accurate) accusation of a GOP war on women.
From the Las Vegas Sun:
Dayspring said the law's problems will help his party combat Democrats' claim that Republicans are engaged in a "war on women" on matters such as access to contraceptives. His campaign committee is targeting Hagan, Landrieu and other female Democrats with messages saying "Obamacare could hurt hundreds of thousands of women," yet these Democratic lawmakers stand by the law.
I'm thinking that this is destined to fail, given the GOP talk about abortion, rape, and violence against women. Senator Jeanne Shaheen really lets them have it: